Svetlana Trofimova, Chief Executive Officer.

Successful sales will become a reality!

Forget about hassles and unnecessary expenses, hand over all the promotion and sales responsibilities to experienced hands and just watch your business grow!

Our mission: to open new markets for you, increase brand awareness, attract key partners - so that your sales reach a new level!

We deliver comprehensive sales, marketing, and public relations solutions for the tourism sector across Russia and the CIS (including Belarus, Azerbaijan, Kazakhstan, and other key markets) for:

● Hotel chains and individual hotels
● National and regional ministries of tourism
● DMC
● Cruise companies
● Tourist attractions and amusement parks

Our task is to take care of every aspect so that you can enjoy the results without extra worries.

Let’s elevate your market presence and unlock new revenue streams together.

Our services

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Consulting Services

Target audience identification.

Evaluation of existing offers and development of new comprehensive packages to increase the average check.

Development and adaptation of excursion routes to meet the needs and preferences of Russian tourists, including menu selection and dining venue choices (for incoming tour operators and excursion service providers).

Assessment of a hotel’s readiness to welcome Russian‑speaking guests, including restaurant menus, service offerings, and room comfort, with recommendations for expanding services, upgrading infrastructure, and implementing improvements based on the assessment.

«Mystery Shopper» service: our specialist evaluates service quality, completeness, comfort, staff politeness, and responsiveness by posing as a hotel guest or tour participant. A detailed expert report with improvement recommendations is provided upon completion.

Translation and adaptation of company information from English to Russian (websites, brochures, and other materials).

Russian‑language translation of restaurant menus and guest information booklets.

Creation and development of a loyalty program: design of bonus systems, discounts, and personalized offers for repeat guests.
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Sales and Marketing Services

Participation on behalf of your company at industry fairs, exhibitions, roadshows, and workshops in Russia and the CIS countries — an opportunity to find reliable new partners.

Social media management for partners (travel agents, tour operators), including on the MAX platform (available exclusively to Russians and citizens of certain CIS countries), in Russian — the native language of your partners.

Chatbot development.

Preparation of marketing materials (presentations, promotional videos, photo and video content for partners, email newsletters, etc.).

Production of professional branded materials — from brochures and flyers to digital resources and visual content.

Organization of joint marketing events with partners in various cities and regions.

Analysis of current promotion channels and advertising campaign effectiveness.

Review management and handling of negative feedback.

Hotel listing optimization on Booking.com, Yandex Travel & other platforms.

Development of a business card website (a simple online business card).

Verification of website functionality and market suitability in Russia.

Translation into Russian and distribution of informational messages featuring your company’s current promotions, special offers, and new products.

Organization of familiarization (familiarization/inspection) tours for partners.

Development of loyalty and incentive programs for partners.
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Rent Our Reservation Team

Prompt processing of incoming requests from partners in Russia and the CIS (via phone, email, and through the website).

Support for partner inquiries related to bookings: consultation on rates, accommodation terms, service packages, provision of information about additional services, and answers to other partner questions.

System booking and updating of reservation status data (requires granting the necessary access).

Coordination with other departments to share check‑in data, arrange special meals for guests, organize transfers, and more.
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Organization of events in Russia and the CIS countries.

Workshops, seminars, presentations, business breakfasts, gala dinners, and roadshows.

We take care of everything:
- developing the event program;
- selecting a venue: restaurants, hotels, exhibition centers;
- booking accommodation for participants;
- event decoration and styling;
- tech equipment;
- catering services;
- sending invitations, making follow‑up calls, guest registration, and providing a final guest list after the event;
- selecting an event host/MC.
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Public Relations Services

Advertising campaign management and printed materials production.

Management of official social media accounts (posts, stories, live streams).

Participation in industry forums (speaker coordination, logistics, booth setup, and forum selection).

Organization of press conferences, briefings, and round‑table discussions.

Translation, localization, and distribution of PR content to targeted media outlets.

Copywriting services.

Assistance with publishing company materials and participating in advertising campaigns.

Benefits of partnering with us

Through our largest verified database of tourism companies in Russia and the CIS — maintained with daily updates — we enable your brand to reach an unprecedented 254 million Russian‑speaking customers.

With our flexible pricing model, you choose exactly what you need — from individual services to full‑service support.

Reduction of time and material costs on:
Staff maintenance (including salaries, social benefits, taxes, and related expenses). Russian‑speaking specialists typically command higher compensation packages, and it can be challenging to find candidates with sufficient expertise in sales and marketing.
Office organization and equipment — eliminating the need to invest in physical infrastructure, workstations, and technical resources.
Recruitment, training, and performance management — from sourcing qualified candidates and onboarding them to monitoring the execution of their assigned duties.
Overseas business trips for participation in key tourism events — covering all associated costs such as international air travel, accommodation, daily meals, and ground transportation (transfers).

Speed and convenience. We share the same time zone with your partners and potential partners in Russian‑speaking countries, which enables us to provide instant support and promptly address any questions, process bookings for accommodation, tours, and other services without delay, as well as organize events, presentations, or meetings at any time convenient for your partners — including on‑site at their premises.

Boosted trust and loyalty among partners. Offering native‑language support combined with rapid response times strengthens partner loyalty and positions your business as a standout choice among similar companies. Our Russian‑based specialists are not only highly qualified with more than 3 years of experience — they are all native Russian speakers. Fluent Russian removes communication barriers and eliminates misunderstandings, building unshakeable business partnerships.

Taken together, these benefits will contribute to significant sales growth while reducing your operational costs.

WORK WITH US

For matters related to sales, marketing, and PR within the tourism industry.
We use your personal data only for communication purposes and do not share it with third parties.
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Headquarters

Russian Federation, Krasnodar Krai,
Pavlovskaya St,
Sodruzhestva St, 27/2

Contacts

+7 996 407 91 00
boss@turclass.ru
Your business is in safe hands!